Fab is everyday design.
It's an ecommerce flash sales site and weekly theme based sales, offering great design products at discounted prices. As they say - " to discover everyday design products at great prices, to connect with the world's most exciting designers, and to share their favorite design inspirations."
Fab introduced it's mobile applications - iOS (iPhone and iPad) and Android in October, 2011. Since then, the revenue generation from Mobile apps is averaging almost 40% of the total sales.
I was leading (product manager) the mobile team for Fab, which included defining the interactions, information flow, integration with backend and the overall UX of the app, along with managing project deadlines and delivering the product.
These are some of the wireframes and final mockups of the Fab iPhone App
iPhone App
Member Sign In and Request Membership page.
Product Page and Adding to Cart
Calendar/Upcoming Sales Flow
Search Flow
Live Feed Flow
Shopping Cart
Wireframes for Place Order Flow
Place Order - Final Mockups
The basic Add New Billing Info page with Credit Card option.
